It’s no secret that Google updated it’s Adwords Placement algo yesterday and while many of its effects are being talked about in places like the WebMasterWorld Forums there are a couple of other changes that are not being picked up by the masses. Yet.
Since last year sometime Google has been on a mission to stomp out its advertisers who are using Adwords for arbitrage and affiliate marketing and this recent update is no different.
While its key feature was the top placement adjustment, which in layman’s terms means to get that top spot you are more likely to pay closer to your MAX CPC for that click. I assume the logic is that if you are willing to pay more per click than you are more relevant than the next guy. The only way it makes sense to me is simple put into 3 words; “Google Money Grab.” This seems to be a popular term for Google this year, every time they to an “update” people are seeing increased CPCs.
Thankfully, most of my clients haven’t seen any side effects of the update (gotta love good account organization!) but I was talking to my friend Scott this morning about the effects seen by some people who run affiliate marketing campaigns via Adwords. A lot of these affiliate marketers were seeing a huge decrease in click activity, if not no clicks at all. After a few IM conversations and phone calls Scott and I were able to determine something pretty huge…….Google hates affiliate marketers Oh, you say you already knew that did ya, well we were also able to determine that affiliates using one account to run campaigns for multiple merchants were hit the hardest, while accounts used to run a single merchant campaign were not noticeably affected.
If this holds up, its going to be a royal pain in the ass for a lot of affiliate marketers. Setting up separate accounts for each merchant is a time consuming process.
We will keep you posted if anything new develops with this update.